The Loudest Roar, a space for young talents to test instincts, develop perspectives, and learn from industry veterans by voting for their Cannes favorites, is back for 2024. Founder Chirag Khushalani aims to make the platform the official hub of Cannes Lions for discussions and learning among young talents. The immersive gamified platform invites participants to share insights, vote for favorite campaigns in this year’s Cannes Lions shortlists, and gain valuable perspectives.
With 350 participants from 25 countries and 20 industry veterans already onboard, this year presents an even bigger opportunity to inspire change. The game went live on June 14, coinciding with Cannes Lions releasing their first round of shortlists. Participants view shortlisted case studies on the platform and vote for Grand Prix winners in five trend-setting categories that inspire the future of the industry.
Participants compete for prizes like $250 Amazon gift cards and mentorship from a network of 600 mentors at The University of Planning. Each player receives a personalized juror badge for sharing their pride on social media. In the spirit of guidance, past Cannes Lions jurors share category-specific tips to assist participants in making informed choices.
The Loudest Roar community has expanded with new participants and past judges like Alice Chou, Ronald NG, and Ari Halper, among others. Valuable tips from past judges include balancing novelty with familiarity and being subjective but open to change during discussions. The community now includes two Hyper Island graduates, adding to the diverse mix of talents.
To further enhance the learning experience, The Loudest Roar is creating a jury room simulation led by Jennifer Fischer, a 2022 Innovation Lions jury member. This session will help young talents learn the art of judging, develop their teamwork skills, and submit collective predictions of winners.
In 2023, young talents showed a unique perspective on winning campaigns with a 13.2% prediction match to actual results. This highlighted the need for more knowledge sharing and understanding in the industry. The platform aims to bridge the knowledge gap between emerging talents and industry veterans through dialogue and understanding of judging great work.
The Loudest Roar believes in the value of every voice and aims to provide a platform for everyone to unite. All participants can sign up and predict on the platform, which is not affiliated with Cannes Lions but driven by a deep admiration and respect for the festival. Its primary goal is to benefit young talents by engaging them with Cannes Lions and enhancing their understanding of outstanding work.