The Professional Women’s Hockey League (PWHL) is gearing up for expansion, with plans to add up to two new teams for the 2025-26 season. The league is keeping its options open when it comes to selecting new markets, with senior executives emphasizing the importance of exploring all possibilities.
Senior vice president of hockey operations Jayna Hefford expressed the league’s willingness to consider any market, stating that this expansion presents a valuable opportunity for learning and growth. The PWHL has identified over 20 potential markets to issue requests for proposals for expansion, with more markets expected to express interest.
Market size, access to facilities, economic partnerships, and fan base potential are the key factors that will guide the selection process for new teams. Geography and existing NHL team affiliations will not be limiting factors, as the league looks to expand its reach and impact in North America.
Possible expansion candidates include cities like Detroit, Pittsburgh, Washington, D.C., and Philadelphia in the U.S., along with Quebec City and Calgary in Canada. Southern California and Seattle are also being considered as potential locations for new teams.
The expansion plans come after a successful inaugural season for the PWHL, which saw strong attendance numbers, lucrative sponsorship deals, and a growing interest in women’s professional hockey. The league’s commitment to providing opportunities for European players and U.S. college graduates is driving the need for additional roster spots through expansion.
The PWHL, which operates with each team under league control, is focused on long-term stability and growth. With major financial backing and an eight-year collective bargaining agreement in place, the league is well-positioned to continue its upward trajectory.
Looking ahead, the PWHL is exploring the possibility of hosting an outdoor game and playing matches in Europe in addition to expanding its schedule. While future rounds of expansion are not ruled out, the league is taking a cautious and deliberate approach to ensure sustainable growth and success.
As the league enters its second season with an expanded schedule and increased visibility, the stage is set for further growth and development in women’s professional hockey. The PWHL’s commitment to excellence and inclusivity bodes well for the future of the sport and its dedicated fan base.