ATP Extends Partnership with OFX Until 2027
In a recent development, the ATP, the governing body of men’s professional tennis, has extended its partnership with OFX, a foreign exchange services provider, until the end of 2027. This new agreement designates OFX as the ATP Tour’s official prize money payment partner. This partnership follows a similar deal that the International Tennis Federation (ITF) recently unveiled with UniCredit, a banking and financial services firm based in Italy.
Under the terms of the agreement, OFX will offer a variety of global payment solutions to the ATP, including facilitating prize money payments and corporate transactions. Both parties have highlighted that the partnership will streamline payment processes, enhance data security, and simplify currency conversions for players.
This collaboration adds to OFX’s existing portfolio of sports sponsorships, which includes partnerships with the all-electric E1 powerboating series, the United Rugby Championship, and the ITF.
Daniele Sano, the ATP’s chief business officer, expressed enthusiasm about the partnership, stating that OFX’s services will optimize financial operations, benefit players, and improve efficiencies within the global ecosystem of the ATP. Sano emphasized that the partnership aligns well with the ATP’s brand values.
In addition to the partnership with OFX, the ATP recently announced a multi-year collaboration with Yokohama Rubber, a Japanese tire brand. As part of this partnership, Yokohama will offer exclusive experiences for fans at the ATP Finals, a prestigious season-ending event that will take place in Turin, Italy, this year.
The ATP boasts a roster of gold-tier partners that includes prominent companies such as Haier, a Chinese consumer electronics giant, Waterdrop, a water bottle and filtration brand, Infosys, an information technology firm, and Nitto, a Japanese conglomerate and the title sponsor of the ATP Tour Finals.
Overall, the extended partnership between the ATP and OFX signifies a commitment to enhancing financial operations, providing value to players, and fostering greater efficiencies within the realm of men’s professional tennis. The collaboration underscores the importance of strategic partnerships in advancing the sport and delivering exceptional experiences for fans and stakeholders alike.